About The Role

The Marketing Manager – Central Projects will be a central part of the marketing team, focussed on projects that will drive growth for PEI Group products.

You will work closely with the marketing teams, data teams and the external data research agency to increase ROI from data research spend.

You will also work across a number of growth projects to drive growth for PEI events products, working closely with the Digital Marketing Manager and Events Marketing teams. You will be responsible for creating and executing on projects plans while making sure all stakeholders are kept updated.

Responsibilities:

Manage the relationship with the data research agency in India to ensure data quality standards are met
Track and report on data spend against budget and acquisition targets broken down by brand / asset class / customer group and alert marketers when we’re underspending or not on track to hit acquisition targets
Work closely with the data, campaigns and marketing teams to make sure we are getting the best return from data research spend
Project manage new initiatives to maximise marketing campaign effectiveness and ROI across the events portfolio. Ensure that all projects have detailed plans and work with the wider teams to execute these plans.
Ensure that new initiatives/projects are rolled out effectively across the whole events portfolio and the events marketing team are kept up to date with new initiatives
Work closely with the Digital Marketing Manager to proactively identify new opportunities for marketers to use existing and new digital marketing tools to maximize campaign ROI
Work with the Marketo agency to ensure Marketo initiatives are set up correctly and optimised when needed

About You

Knowledge/Skills (essential):

Bachelor’s Degree - B.S. or B.A., preferably in marketing
Minimum four years working in an events marketing or B2B marketing role
Capable project manager, able to work and manage relationships with a variety of stakeholders
Data literate: segmentation, integrity, deduping
Effective in dealing and negotiating with third party suppliers and agencies
Understanding of digital marketing metrics – particularly ROI
Able to build and execute a detailed plan for campaigns and projects

Personal Characteristics:

'Can do' attitude with the ability and confidence to challenge and critique colleagues and peers in a positive way
Energy and confidence in dealing with and influencing a variety of stakeholders
Interested in upskilling yourself and team through self-led and organized training Efficient time management skills
Calmness under pressure
Creative thinker and problem solver
Strong planner and organizer
Target driven
Ambition to ultimately advance further within the organisation and take on more responsibility
Being part of a focused and talented global marketing team
Growing and developing a collaborative and positive culture
Keen to develop relationships across the business and within the industry
Eagerness to suggest new ideas/ways of doing things

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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