London

Network and Event Marketing

Not Specified

Home
Vacancies
Events Marketing Manager

About The Role

We at PEI Group are looking for an Events Marketing Manager to join our welcoming, diverse, and growing team based here in London.

You will have responsibility for marketing a portfolio of investment conferences. You will create and execute marketing plans, working with the central marketing team to create leads for sales teams and drive online bookings. You will be comfortable taking ownership of a portfolio and working with senior stakeholders across product, sales, and central marketing to hit lead and revenue targets.

The role covers all aspects of end-to-end campaign management including strategy, reporting and analysis, project management, stakeholder management, marketing planning and execution (email; website; digital marketing; data selections; targeting and build; copywriting; social media and direct mail production).

Reporting to the Associate Marketing Director - Global Events & Networks, you will join an established global marketing team and be involved in global marketing initiatives & projects.

The ideal candidate will have experience in campaign management and driving paid delegate attendance. You will have a good understanding of how to reach professional audiences using channels such as email, PPC, social and digital marketing techniques. You will be comfortable communicating with senior stakeholders as this will be a core part of your role.

For more information about our events portfolio visit:

https://www.privateequityinternational.com/events-calendar/

Strategy

Set SMART objectives and growth targets using analysis including customer analysis, lead analysis, data analysis, gap/TAM analysis and campaign performance analysis
Create plans to deliver growth for your event portfolio
Monitor campaign results and adjust tactics where required to hit targets.

Project management

Ensure all planned marketing activity is being completed to deadline and to a high quality
Clearly communicate marketing activity, deadlines and results with the rest of the project team
Work with the central marketing team to execute marketing plans and campaigns
Manage budgets, update trackers
Attend regular meetings to update project team on upcoming activity and progress

Stakeholder management

Work closely with the events team and senior management to get the best result for the events
Report on numbers and manage questions about the portfolio with senior stakeholders
Effectively communicate with senior stakeholders and resolve issues promptly
Manage expectations of senior stakeholders

Data and data acquisition

Build data universe selections for campaigns
Identify gaps in the audience and build a data research strategy
Undertake analysis of all marketing campaigns and use insight to drive future campaigns and business growth
Monitor weekly reports to identify potential growth opportunities or areas for concern
Determine market trends, opportunities and gaps
Gain an understanding of who key customers/target audiences are and what they are looking for
Stay up-to-date with the latest market developments to better communicate with the audience

Marketing planning

Understand the marketing funnel and plan how to use different marketing channels to influence the funnel
Come up with new ideas on how to improve marketing and campaign planning
Prioritise tasks during peak periods

Marketing execution

Benefit-led copywriting of marketing collateral - invites, brochures, emails, website, social
Email execution using marketing automation tools
Manage event websites
Secure partnerships with media partners and associations
Liaise with suppliers including printers and designers

About You

You will need to be a self-starter and be able to hit the ground running. You will need to build an understanding of our markets and customers, as well as our internal systems and processes. You will need to be a confident marketer who has worked with large scale paid conferences and looking for the next step in your career. This is a great opportunity for you to make a difference to our growing portfolio of events across the globe.

The ideal candidate will have at least three years’ experience in a similar role, strong copy writing skills, experience, and a track record of planning and executing results driven marketing campaigns.

Working knowledge of project management software, CMS Systems, HTML, CRM systems and email campaign systems will be beneficial.

The ideal candidate is skilled in:

Prioritisation & Time management
Stakeholder management
Effective communication
Teamwork and collaboration
Critical thinking & adaptability
Decision-making

Benefits:

Generous Leave: 25 days annual leave (+8 bank holidays)
Holiday-Flex: Any permanent employee of PEI can buy or sell up to three holiday days
Long Service Award: Increased holiday allowance according to length of service up to 4 years
Gifted Christmas Break: PEI shut down our offices between Christmas and New Year and gift you this period so you can rest, recuperate and energise for the next year ahead
Volunteer Time: 4 days of volunteer leave per year (fully paid) to give back to your community
Comprehensive Benefits: Life Cover, Private Medical Insurance
On-site Gym: PEI has a large state-of-the-art gym on-site, with access 24/7. Includes all standard gym equipment, Peloton gear, classes available to book, luxury showers and access to a drying room and lockers
Financial Perks: Employee Incentive Reward Scheme, 4.5% matches pension contribution and a Cycle to Work Scheme, Employee Referral Scheme
Employee Support: Employee Assistance Programme to enhance employee’s wellbeing & Referral Scheme to help reward your network
Hybrid Working: Enjoy a hybrid working policy to balance your professional & personal life

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

Apply

Other jobs like this

Similar