London

Network and Event Marketing

Not Specified

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Marketing Executive - Networks

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Marketing Executive, based in London, will focus on the marketing activity across our membership network within the Real Assets portfolio. You will build plans to generate results-driven marketing campaigns across a portfolio of networks and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.

The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.

Responsibilities and duties

Marketing strategy

Understand the market opportunity for the real estate Membership Network - the current penetration by firm type and persona.
Work with stakeholders on how best to acquire, maintain and expand our share of the market.

Develop and implement marketing tactics:

Use the full marketing mix (email, digital channels, social media, websites
Work with the data team to build targeted go to market data sets
Create and execute marketing campaigns to acquire new members
Assist with the promotion of membership events:
Ensure RSVP, attendance targets are met
Implement engagement programmes to retain existing members

Managing communications:

Develop marketing material for website content, social media and newsletters.
Create and distribute member newsletters
Work closely with event teams on member communications and onsite presence
Create campaigns (nurture/automation) to showcase member benefits
Maintain the membership websites, update content regularly, suggest improvements

Build relationships:

Collaborate with internal teams (design, digital marketing operations) to develop new ideas
Showcase activity, performance to stakeholders

Analyse campaigns and KPI’s:

Track, analyse and report on activity and KPI’s (acquisition and retention)
Assess campaign effectiveness and identify areas for improvement

Support membership growth:

Work to achieve ambitious membership growth objectives and promote member benefits.

About You

Person Specification Experience & Skills

Bachelor’s Degree - B.S. or B.A. and ideally at least 1 years’ experience working in a B2B membership and events marketing team.
Attention to detail, strong written and verbal communication skills.
Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
Confident working with numbers, spreadsheets and the full Microsoft Office suite
Knowledge of and experience using social media platforms.
Experience with email development systems, web-based software, back-end website CMS and CRM.
Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
Creative thinker and problem solver, eager to suggest new ideas/ways of doing things
Strong creative copywriting skills.
Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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