About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Executive, based in London, will be responsible for driving quality traffic to our digital information platforms, networks and events websites. You’ll be expert at targeting our TAM audiences through organic and paid search, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.

Responsibilities and duties

Strategy and support on SEO for our digital information platforms websites, ensuring they are fully optimised for best practice SEO and reporting back to key stakeholders on success and recommendations for improvements.
Working with both the Subs and Event Digital Marketing Operations Managers to manage our Marketing Automation Platform, Marketo. You will have knowledge of the capabilities of a Marketing Automation Platform. Within Marketo you will build landing pages. You will help create and test automated email series to promote 18 editorial brands, our membership events and 40+ events.You will learn Marketo Measure and ensure our team have access to real-time reporting with relevant dashboards and views.
As required update the content on the PEI Group company site.
Bring your expert knowledge of PPC to help build strategy, monitor paid campaigns to ensure key targets are met and report back to asset class marketers on campaign performance.
You’ll work closely with external agencies, briefing, project managing and delivering improved paid and organic search improvements.
Use your social media knowledge to educate marketing colleagues, work with dedicated social media experts and help to optimise quality site traffic and engagement from our various social media channels.
Reporting and analysis for marketing channel performance, including email, paid media, social media & organic search. Present back to key stakeholders with recommendations for improvements.
Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
Maintaining a calendar of all Subs, Events and Membership marketing activity across the year.
As required update the content on the PEI Group company site.

About You

Requirements

Experience & Skills

Minimum Bachelors Degree and experience working in a marketing position within a DMO team within a similar B2B Business Intelligence/Information Services organisation.
Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI
A proactive approach to learning, exploring best practise, testing and implementing in the business, reporting results both at a tactic level and business impact level.

PEI2

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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