Head of Central Marketing - Events & Memberships (16 month FTC)

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London

Network and Event Marketing

Not Specified

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Head of Central Marketing - Events & Memberships (16 month FTC)

About The Role

We are looking for maternity cover for a Head of Central Marketing to join our welcoming and diverse global marketing team. Based in the London office, this is a varied role and will work teams across a portfolio of events and subscription products.

You will be responsible for Central Marketing operations and projects to improve marketing capability, scalability and implementation of operational best practice across global marketing teams.

The role has a team of 2-3 reports.

You should be a confident individual able to work and communicate with a busy global marketing team as this will be a daily part of your role.

Responsibilities include, but are not limited to:

Develop and implement the annual central marketing strategy to drive growth across global products.
Be the point of contact for senior managers on central marketing initiatives and projects. Collaborate with key stakeholders to align on plans, strategy, and product. In particular, Digital Marketing Operations, Product Marketing, Sponsorship Sales, Data & IT teams.
Manage data acquisition and collaborate with data and campaigns teams across the business. Project manage all data activity to optimise data spend and increase ROI.
Manage two central marketing executives to deliver campaigns for marketing managers. Act as a marketing centre of excellence to implement best practice, training, and ensure quality and consistency across teams.
Measure and report on key metrics weekly. Manage risks and hold team members and stakeholders to account. Communicate risks to the product or project’s success to senior management in advance.
Optimise and adapt plans and processes to changes in markets, resourcing and requirements.
Collaborate with Digital Marketing on projects to improve lead generation and conversion, ecommerce, pipeline reporting.
Collaborate with internal teams and project manage agencies to implement and improve our marketing performance reporting.
Maintain the corporate website to keep content relevant, up-to-date and attract talent and investors.

PEI1

About You

Requirements

Essential Qualifications & Experience

5 years of marketing experience.
2 years of people management experience.
Experience delivering strategic marketing projects with senior stakeholders.
Strong project management skills.
Experience marketing B2B subscriptions, conferences and memberships.
Strong digital acumen.
Experience in a central marketing or marketing operations role.
Strong understanding of data segmentation and segmented campaigns.
A track record of delivering projects to improve marketing capability and deliver growth across products.
Experienced in building and managing high performance teams.
Experienced working with senior stakeholders and managing multiple projects.
Trained and developed marketers to implement best practice.

Desires Knowledge/ Skills

Understanding the capabilities of Marketing automation and ABM marketing.
An understanding of the sales funnel and marketing’s role.
An understanding on SEO and top-of-the-funnel marketing.
Experience using project management systems

Personal Attributes

Energy and confidence dealing with a variety of stakeholders.
Efficient time management skills.
Calmness under pressure.
Creative thinker and problem solver.
Strong planner and organizer.
Target driven.
Keen to learn and develop a career in marketing.
Being part of a focused and talented global marketing team.
Growing and developing a collaborative and positive culture.
Keen to develop relationships across the business and within the industry.

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 440 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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