About The Role

The Digital Marketing Manager based in London will be a key driver of revenue growth to PEI Group’s global real assets portfolio of information service products. You will accelerate go to market plans through our marketing automation platform, Marketo, and other digital channels and act as the guardian of digital marketing excellence.

The ideal candidate is a naturally inquisitive and highly organised with the ability to multi-task in a fast-paced environment.

Working closely with Digital Marketing Operations and Marketing teams globally, you will develop new ways to communicate with audiences efficiently and effectively whilst accurately reporting on all activity to measure KPIs.

Responsibilities and duties:

Working with the Senior Marketing Manager on building out marketing strategies, planning and goals for the real assets portfolio.
Maximise high intent leads for the sales team via inbound and outbound strategies:
- Inbound: Optimise the inbound lead flow into the sales and marketing funnel via digital marketing channels.
- Outbound: Drive brand awareness and leads from outbound activity to our top TAM (Total Addressable Market) tiers via highly target ABM techniques across multiple digital and sales channels
Help maximise the conversion of leads to sales by ongoing optimisation of lead nurture and management process
Work closely with the sales team on projects that can drive subscription / revenue growth and opportunities
Proactively identify new opportunities to use existing and new digital marketing tools to maximise campaign effectiveness
Provide marketing reports to track campaign effectiveness of marketing efforts and measure against KPIs and goals
Use a combination of marketing channels to execute and optimise campaign performance.
Build landing pages, create and test automated email series for the i-subs real assets portfolio, in our marketing platform Marketo.
Keep up with the latest trends and necessary skills in digital marketing and automation platforms – with a focus on Marketo – to ensure the go-to-market strategies are at the cutting-edge of innovation.
Meet the i-subs marketing KPI’s for real assets, drive growth and meet overall business goals.

About You

Requirements

Experience:

Minimum five years working in a marketing or B2B marketing role.
Understanding of digital marketing platforms and programmes.
Digital marketing - experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journey’s, ABM.
Experienced marketer – delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to grow each brand’s footprint in the market.
Copywriter – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
Forward thinking – constantly looking for new and better ways of doing things.
Understanding what and how new mar-techs can drive efficiencies and better results.
Understands digital marketing techniques and how to integrate them into the marketing activity for i-subs.
Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
Resourceful – using initiative to solve problems, overcome obstacles and complete projects.

PEI3

About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 440 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.

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