UX Researcher

We at PEI Group are looking for a UX Researcher to join our welcoming, diverse, and growing team based here in London. PEI’s customer insights professionals play a critical role in transforming data into actionable insights that inform our business decisions and enhance our customer experience. You will work within a cross-functional team to analyse customer data, develop insights, and provide recommendations that align with our strategic objectives. The ideal candidate will have a strong background in data analytics, customer behaviour analysis, customer enquiry and a passion for leveraging data to drive business growth.

Key Responsibilities;

• Analyse customer data from various sources (e.g., GA, Heap.io, Delighted NPS, Dovetail, CRM systems, surveys) to uncover trends, behaviours, and preferences.
• Develop and present actionable insights and recommendations to key stakeholders, including marketing, product development, and customer service teams.
• Collaborate with the UX, Product Design and Data Science teams to design and implement customer segmentation models and predictive analytics.
• Conduct market research and competitive analysis to benchmark our customer experience against industry standards.
• Design and execute customer surveys, focus groups, and other quantitative and qualitative research methods to gather deeper insights into customer needs and satisfaction.
• Create and maintain dashboards and reports to monitor customer metrics and KPIs.
• Work with the cross functional team to develop and test hypotheses, measure the effectiveness of campaigns, and optimize customer journeys.
• Stay up-to-date with industry trends and best practices in customer insights and data analytics.

Qualifications;

• Bachelor's degree in a relevant degree.
• Minimum of 3 years of experience in a customer insight, data analytics, or a similar role in a digital company.
• Proficiency in data analysis tools and software
• Strong understanding of customer behaviour analysis and market research methodologies.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear and actionable insights for non-technical stakeholders.
• Strong communication and presentation skills.
• Experience working in a fast-paced, cross-functional environment.
• Knowledge of digital marketing, e-commerce, and customer journey optimization is a plus.