Our Marketing department at PEI are instrumental in creating and evolving our brand to continuously meet the needs of our customers, clients, investors, and our people. Everything we do has our customers in mind, planning and executing marketing campaigns and strategies to engage our existing audiences and grow our brand. Our team continuously evolve their skills, adapt their approaches, and learn from data and campaigns to create compelling content. Our marketing divisions all specialise in key areas so we can continue to reach our customers and clients in the most effective way.
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The Membership & Events marketing team supports PEI to build brand awareness, generate leads, ecommerce sales, and support strong relationships with our clients.We understand our target market, identify unique value propositions, and create effective messaging that resonates with potential clients. We also work to build a strong online presence, and create marketing collateral, such as emails, brochures and videos that showcase our networking products benefits and capabilities.
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The global marketing subscriptions team is instrumental in showcasing the information services we provide across all different asset classes. Through a mix of customer acquisition vehicles (email campaigns, affiliate marketing, social media etc) we drive leads for our brands and plot a logical journey from suspect to subscribers.
The marketing design team are primarily responsible for maintaining brand compliance, high visual standards and creative innovation throughout our marketing communications channels. They also work closely with the global events operations teams to ensure that our brand experience is carried consistently from our marketing to the final conference experience.